Mikky InnovateGrowth & Product Designer

Case file 03Product design

Tellr.

Financial intelligence and runway control for startups.

Open in the office →The same case file, inside my interactive office

In shortWith a lead designer, I turned a financial-control MVP for founders into a design system and a high-fidelity product: dashboard, AI analyst, transactions and a runway simulator.

Situation
Founders often find out they’re running out of cash too late, because their numbers sit across bank accounts and tools.
Task
A lead designer set the core vision. I turned it into the design system and the high-fidelity product: the dashboard, Tellr AI, transactions and the runway simulator.
Action
I chose dense screens over minimal ones, designed a runway simulator that forecasts 3, 6 and 12 months ahead, and let the transactions table carry the detail.
Result
Delivered a complete MVP design: one design system and four high-fidelity product areas (dashboard, Tellr AI, transactions and the runway simulator), ready for the build. It’s built to be judged on one thing: founders seeing a cash shortfall 3 to 12 months before it happens.
Client
Tellr (SaaS platform)
Category
Product design
Role
Design system and high-fidelity UX
Team
Me and a lead designer, who set the core vision
Date
Nov 2024
Platform
Web app (desktop)

Founders often find out they are running out of cash when it’s already too late. Their numbers sit across bank accounts and tools. Tellr pulls that data into one place and turns it into decisions. The lead designer set the vision. My job was to turn it into a design system and a high-fidelity experience built for the decisions founders make.

Stage 1Situation

The dashboard: the first screen a founder opens
The dashboard: the first screen a founder opens

Stage 2Task: my part

01My part

The lead designer set the core vision. I turned it into the design system and the high-fidelity screens: the dashboard, Tellr AI, transactions and the runway simulator.

Stage 3Action: the decisions

02Decision 1 · Density over minimalism

In finance, a clean screen with nothing on it isn’t calm. It’s a missing answer. So I chose density. Balance, income, expenses and a financial-health score sit in one row, with revenue flow beneath and alerts beside it. Signals like unused subscriptions and revenue quality sit where you can act on them. A high-contrast system keeps all of that readable, so a founder gets from data to decision in seconds.

Dashboard: four KPI cards, revenue flow and alerts (“Expenses spiked 22% this month”, “Payroll due in 3 days”). Sample data.
Dashboard: four KPI cards, revenue flow and alerts (“Expenses spiked 22% this month”, “Payroll due in 3 days”). Sample data.

03Decision 2 · See the cliff before you reach it

I designed a Runway Simulator that forecasts cash over 3, 6 and 12 months. It gives a founder time to cut costs or start fundraising, instead of finding out when the account is empty. The same question can be asked in plain words through Tellr AI.

Tellr AI: prompts like “Project runway if expenses increase by 20%” and saved analyses such as Cash Burn and Forecast: Jan–June
Tellr AI: prompts like “Project runway if expenses increase by 20%” and saved analyses such as Cash Burn and Forecast: Jan–June

04Decision 3 · Let the table carry the detail

The dashboard summarises, and the transactions table holds the detail: source, status, category and date filters, plus bulk export or delete when several rows are selected.

Transactions: filters, payment source per row, and a bulk-action bar when rows are selected
Transactions: filters, payment source per row, and a bulk-action bar when rows are selected

Stage 4Result

  • 4High-fidelity product areas on one design system
  • 3 · 6 · 12Months ahead the runway simulator forecasts cash

05Result

Delivered a complete MVP design: one design system and four high-fidelity product areas (the dashboard, Tellr AI, transactions and the runway simulator), ready for the build. The product is built to be judged on one thing: founders seeing a cash shortfall 3 to 12 months before it happens, instead of when the account is empty. It was handed over as an MVP design, before launch.